Nela Kahle Art and Crafts

passionate about unlocking creativity and fostering community growth.

LEARN

Handcraft Exhibition PlanPhases: Pre-Exhibition, During Exhibition, and Post-Exhibition

Nela Kahle Art and crafts 0

Handcraft Pre-, During-, and Post-Exhibition Plan.

Handcraft Exhibition Plan
Phases: Pre-Exhibition, During Exhibition, and Post-Exhibition

  1. Pre-Exhibition Plan
    Objective: Prepare thoroughly for a successful exhibition.
    • Planning and Coordination
    o Set exhibition goals (sales, exposure, networking).
    o Confirm venue, date, and time.
    o Register your business/brand with organizers.
    o Arrange logistics: transport, setup, staff.
    • Product Preparation
    o Select items to exhibit (best quality, unique pieces).
    o Create price tags and product information cards.
    o Prepare promotional materials: flyers, business cards, banners.
    • Marketing and Promotion
    o Promote the event on social media (Instagram, Facebook, WhatsApp).
    o Send invites to clients, partners, and friends.
    o Email campaign to past customers.
    • Team and Training
    o Brief team on roles and expectations.
    o Prepare sales pitches and storytelling around products.
    o Practice setup to ensure efficiency.
    • Logistics
    o Pack products securely.
    o Prepare display stands, tables, cloths, and decor.
    o Ensure payment options are ready (cash, card machine, mobile payments).
    o Organize packaging material (bags, boxes).
  2. During Exhibition Plan
    Objective: Engage customers, maximize sales, and represent the brand strongly.
    • Setup
    o Arrive early and set up an attractive, inviting display.
    o Arrange products neatly and in a way that encourages browsing.
    o Ensure branding (logos, signage) is visible.
    • Customer Engagement
    o Greet visitors warmly.
    o Tell the story behind your brand and products.
    o Offer demonstrations if possible (e.g., live beadwork or mini-workshop).
    • Sales Strategy
    o Upsell and cross-sell related products.
    o Offer special exhibition discounts.
    o Collect customer contact information for future marketing.
    • Social Media Engagement
    o Post real-time photos and videos.
    o Encourage visitors to tag your page.
    o Go live to showcase your stand and products.
    • Monitoring
    o Track which products are getting the most attention.
    o Monitor inventory throughout the day.
  3. Post-Exhibition Plan
    Objective: Follow up, evaluate success, and build lasting relationships.
    • Follow-Up
    o Send thank-you messages to new contacts and customers.
    o Share event highlights on social media.
    • Sales & Delivery
    o Process any post-event orders quickly.
    o Deliver any custom orders made during the event.
    • Evaluation
    o Review what worked well and what didn’t.
    o Analyze sales data and feedback collected.
    o Document lessons learned for future exhibitions.
    • Customer Relationship Management
    o Add new contacts to your mailing list.
    o Plan follow-up campaigns (special offers, newsletters).
    • Inventory Check
    o Update stock records.
    o Restock best-sellers or plan production based on demand noticed at the event.

Handcraft Pre-, During-, and Post-Exhibition Plan.:
Check list
Handcraft Exhibition Plan
Phases: Pre-Exhibition, During Exhibition, and Post-Exhibition

  1. Pre-Exhibition Plan
    Objective: Prepare thoroughly for a successful exhibition.
    • Planning and Coordination
    o Set exhibition goals (sales, exposure, networking).
    o Confirm venue, date, and time.
    o Register your business/brand with organizers.
    o Arrange logistics: transport, setup, staff.
    • Product Preparation
    o Select items to exhibit (best quality, unique pieces).
    o Create price tags and product information cards.
    o Prepare promotional materials: flyers, business cards, banners.
    • Marketing and Promotion
    o Promote the event on social media (Instagram, Facebook, WhatsApp).
    o Send invites to clients, partners, and friends.
    o Email campaign to past customers.
    • Team and Training
    o Brief team on roles and expectations.
    o Prepare sales pitches and storytelling around products.
    o Practice setup to ensure efficiency.
    • Logistics
    o Pack products securely.
    o Prepare display stands, tables, cloths, and decor.
    o Ensure payment options are ready (cash, card machine, mobile payments).
    o Organize packaging material (bags, boxes).
  2. During Exhibition Plan
    Objective: Engage customers, maximize sales, and represent the brand strongly.
    • Setup
    o Arrive early and set up an attractive, inviting display.
    o Arrange products neatly and in a way that encourages browsing.
    o Ensure branding (logos, signage) is visible.
    • Customer Engagement
    o Greet visitors warmly.
    o Tell the story behind your brand and products.
    o Offer demonstrations if possible (e.g., live beadwork or mini-workshop).
    • Sales Strategy
    o Upsell and cross-sell related products.
    o Offer special exhibition discounts.
    o Collect customer contact information for future marketing.
    • Social Media Engagement
    o Post real-time photos and videos.
    o Encourage visitors to tag your page.
    o Go live to showcase your stand and products.
    • Monitoring
    o Track which products are getting the most attention.
    o Monitor inventory throughout the day.
  3. Post-Exhibition Plan
    Objective: Follow up, evaluate success, and build lasting relationships.
    • Follow-Up
    o Send thank-you messages to new contacts and customers.
    o Share event highlights on social media.
    • Sales & Delivery
    o Process any post-event orders quickly.
    o Deliver any custom orders made during the event.
    • Evaluation
    o Review what worked well and what didn’t.
    o Analyze sales data and feedback collected.
    o Document lessons learned for future exhibitions.
    • Customer Relationship Management
    o Add new contacts to your mailing list.
    o Plan follow-up campaigns (special offers, newsletters).
    • Inventory Check
    o Update stock records.
    o Restock best-sellers or plan production based on demand noticed at the event.
Nela Kahle Art and crafts

Website: https://nelakahle.co.za/blog

Nela Kahle Art and Crafts is a business based in Durban, South Africa, focused on community empowerment through art and crafts skills development. They operate as a registered training provider. Here's a breakdown of what they do: * Skills Development: They offer training in various art and craft techniques, with a significant focus on beadwork, as seen in their social media content and YouTube channel. They also provide training in wire weaving and coiling. * Community Empowerment: A core mission is to empower rural communities by providing skills that can lead to economic opportunities. * Product Development: They are involved in creating and potentially distributing art and craft products. Examples include telephone wire recycled baskets and placemats. * Support Services: Beyond training, they offer services like capacity building, coaching, mentoring, warehousing, marketing, and distribution to support the artisans they work with. * Online Presence: Nela Kahle Art and Crafts has a presence on various online platforms, including: * TikTok: Where they share videos showcasing beadwork and other crafts (@nelakahleartandcrafts). * Pinterest: Where they share images of various crafts, tutorials, and aspects of South African art and culture (NelaKahleartcraft). * YouTube: With a channel dedicated to skill development in arts and crafts (Nela Kahle Art And Crafts skill development). * Peek: An online marketplace where they list some of their products (Nela Kahle Art And Craft - Peek). * They also appear to have a website (nelakahleartandcrafts.co.za), although it is currently temporarily unavailable. They also have a catalog available via WhatsApp (Nela Kahle art and crafts). In summary, Nela Kahle Art and Crafts is an organization in South Africa that not only produces and sells art and craft items but also actively trains and supports individuals within communities to develop their artistic skills for economic empowerment. Their focus appears to be strongly rooted in traditional crafts like beadwork and the innovative use of materials like telephone wire.

Related Story

Leave a Reply

Your email address will not be published. Required fields are marked *