Nela Kahle Art and Crafts

passionate about unlocking creativity and fostering community growth.

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How to Run Your Craft Business Successfully as a South African Handcrafter

Nela Kahle Art and crafts 0


How to Run Your Craft Business Successfully as a South African Handcrafter

1. Know Your Market

Research who is buying handmade crafts: tourists, locals, corporates, online buyers.

Find out popular styles, colors, and product types.

2. Perfect Your Craft

Deliver consistent, professional quality.

Mix traditional techniques with modern trends to stand out.

3. Improve Your Product Skills Regularly

Keep upgrading your main craft skills through advanced training and workshops organised by Nela Kahle

Attend other product skill trainings (e.g., sewing, painting, wire art) to stay innovative and expand your product range.

4. Price Your Products Properly

Cover all costs (materials, time, transport) and add a profit margin.

Never underprice — value your craft and expertise.

Learn pricing and cost via Nelakahle blog page

5. Build a Strong Brand

Create a unique business name and simple logo.

Tell the story behind your products to connect with customers.

Use professional packaging: branded tags, thank-you notes, quality finish.

6. Sell in the Right Places

Craft markets, festivals, tourist shops, online stores.

Explore Facebook Marketplace, Instagram Shops, Takealot, Etsy, Yaga.

7. Use Social Media Effectively

Post regularly with good photos and videos.

Share your process, customer reviews, and new products.

Join local craft groups to network and promote – there are lots of groups under Nela Kahle, don’t forget to join National Crafter’s Association it will help you a lot.

8. Manage Your Finances

Separate business and personal finances.

Track all sales and expenses clearly.

Save and reinvest into growing your business.

9. Network and Collaborate

Attend fairs, expos, and networking events.

Partner with other crafters for promotions or events.

10. Offer Excellent Customer Service

Respond quickly and politely to customers.

Deliver products on time.

Handle complaints professionally to build trust.

11. Keep Learning and Growing

Take business courses (many are free through NYDA, Seda, or online).

Learn about marketing, photography, e-commerce, and bookkeeping.

#nelakahlecommunityempowerment #nelakahleartandcraft #nelakahleartandcrafts #nelakahle #mzansihandmade #southafrican #onevoiveonemission www.nelakahle.co.za info@nelakahle.co.za

Nela Kahle Art and crafts

Website: https://nelakahle.co.za/blog

Nela Kahle Art and Crafts is a business based in Durban, South Africa, focused on community empowerment through art and crafts skills development. They operate as a registered training provider. Here's a breakdown of what they do: * Skills Development: They offer training in various art and craft techniques, with a significant focus on beadwork, as seen in their social media content and YouTube channel. They also provide training in wire weaving and coiling. * Community Empowerment: A core mission is to empower rural communities by providing skills that can lead to economic opportunities. * Product Development: They are involved in creating and potentially distributing art and craft products. Examples include telephone wire recycled baskets and placemats. * Support Services: Beyond training, they offer services like capacity building, coaching, mentoring, warehousing, marketing, and distribution to support the artisans they work with. * Online Presence: Nela Kahle Art and Crafts has a presence on various online platforms, including: * TikTok: Where they share videos showcasing beadwork and other crafts (@nelakahleartandcrafts). * Pinterest: Where they share images of various crafts, tutorials, and aspects of South African art and culture (NelaKahleartcraft). * YouTube: With a channel dedicated to skill development in arts and crafts (Nela Kahle Art And Crafts skill development). * Peek: An online marketplace where they list some of their products (Nela Kahle Art And Craft - Peek). * They also appear to have a website (nelakahleartandcrafts.co.za), although it is currently temporarily unavailable. They also have a catalog available via WhatsApp (Nela Kahle art and crafts). In summary, Nela Kahle Art and Crafts is an organization in South Africa that not only produces and sells art and craft items but also actively trains and supports individuals within communities to develop their artistic skills for economic empowerment. Their focus appears to be strongly rooted in traditional crafts like beadwork and the innovative use of materials like telephone wire.

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